Carnaval del Maíz

March against Monsanto, Mexico

Identity Design, Collateral Design
Organizations and individuals in Mexico City gathered together to join the global march against Monsanto. The collective chose to focus their efforts on protecting the wide variety of corn species that inhabit Mexico.

El Carnaval del Maíz (The Corn’s Carnival ) members were looking for an image to represent their struggle, their worry and care for the Mexican corn. I designed the logo based on that same idea of protection that gathered all members and friends together.

An other part of the project was to design collateral material to inform about GMOs, and promote the carnival. The logo was embraced and it has been reproduced in t-shirts, stickers, posters. Moreover the carnaval of Maíz has expand to other cities of Mexico and Colombia.
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